Motorcycle Industry Business Consultant
Commercial and technical expertise for the motorcycle industry, from someone who loves everything about riding.
About
I bring more than 20 years of experience helping businesses grow, modernise and work smarter to the industry I love riding in.
Motorcycling has a perception problem and a growth problem. Too many people see it as risky, closed off or out of reach. The businesses that serve riders are often stretched, short of time and unsure where to invest.
WooMoto exists to change that. I help motorcycle businesses connect authentically with riders, run more effectively and bring new people into the sport. When the industry grows, everyone wins.
What I bring
Business people respect results. Riders respect authenticity. I aim to earn both.
How I can help
Practical help across strategy, technology, customers and community, shaped around your business and what you want to achieve.
Clear direction, realistic priorities and a plan your team can actually follow
Where your next customers are, how to reach them and what it takes to win them
Practical, jargon-free use of AI in sales, service, marketing and admin, without the hype
Cut repetitive work in enquiries, bookings, follow-ups, stock and reporting
Showroom experience, sales process, aftersales, finance and customer retention
Campaigns and content that feel real to riders and bring new people in
Finding, structuring and managing the right relationships with brands, suppliers and venues
Rider safety programmes and theft prevention advice that build trust and protect your reputation
Planning and delivering demo days, rideouts, launches and community events that drive sales
Rider training pathways and membership schemes that keep customers coming back
Practical workshops to help your staff use modern tools with confidence
Tell me what you are working on and we will work it out together.
How I work
You get honest advice, not corporate waffle
Every recommendation comes with clear next steps
I would rather meet you, see your business and listen before I suggest anything
We agree what success looks like before we begin
Who I work with
Get in touch
Whether you run a dealership, a brand, an event or a training school, I would like to hear what you are working on.
No pitch. Just a conversation about where you are and where you want to be.